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Creativity

Benefits of SEO you need to know right now

SEO or to expand Search Engine Optimization, is a much prominent word, heard and known in the digital marketing sphere.

Marketing experts have already termed investing in SEO as the core digital marketing strategy to boost business. But does the story end there? Perhaps no. Investing in SEO tactics also states the boosting up of brand awareness, reaching out to more customers, and generating massive revenue online

But does the story end there? Perhaps no. Investing in SEO tactics also states the boosting up of brand awareness, reaching out to more customers, and generating massive revenue online.

Well to delve deep, just get your eyes glued to the section below and have an in-depth understanding of SEO’s benefits to your business.

  • SEO improves the user experience: Talking of strategies, there are several ways to improve your website for the betterment of user experience. The list includes making your audience acquainted with relevant information, photos and/or videos to support text, easily navigating web pages or a responsive website configuration.

All the methods stated above results in an increase in the number of clicks with also an increase in lead generation, better brand recall and higher conversion rates. Proper search engine sites are seeking for these, thus improving your search result ranking.

SEO fetches high-quality traffic to your site: Goes without saying but SEO’s primary function is to help you fetch more supreme-quality traffic to your website. Digital marketing deals in hyper-targeted tools. For instance, rather than paying the price for a billboard and hoping that your target audience views it, you would be assured that they would find your website in the search results.

With this, you are also reaching out to your target group at a prime time. You have successfully achieved their undivided attention, like they are not going through your site while going to work or watching TV. It further expands the fact that they are more likely to act on your calls-to-action, for example hitting a like to your Facebook page or dropping an invitation to call your team.

SEO ropes in higher conversion rates: A good ranking attached to your site on any search engine is directly related to the higher conversion rates. Your presence would be more felt to your target audience if you are successful in maintaining the top-ranking position. As and when customers start becoming familiar with your brand along with their increase of knowledge with your and the products/services you deal in, there is a high chance that the customers would seal the deal with you.

SEO helps to build the brand credibility: Securing first, second or third rank in the hierarchy might propagate a positive vibe among your target audience. They might consider you a premier player of the industry. In fact, this is also suggestive of the fact that you are a well-researched name in your sphere. On the contrary, a low ranking or presence in the bottom of the list of the search engine result might lead the customers to believe that you are comparatively a new name. In fact, they also might believe that you are without any proper budget to boost up your website for gaining better search results.

SEO increases the success rate of the PPC campaigns:Opting for digital marketing strategies for your business also refers to opting for PPC advertising at a certain juncture. Even if PPC is a paid strategy and SEO is non-paid, they work well integration and have their own sets of benefits. Firstly, with the integration of SEO with PPC, you are re-conforming your presence in the search engine results. After this, not only your website ranks top in the paid search results, but also in the organic ones. That ensures that users would visit your website, along with enhancement of the brand entity. With this, you can also apply your SEO data to the PPC campaigns. A webpage that generate leads in conversions might results to higher value with its incorporation into PPC campaigns.

SEO increases the speed of the website: Your website speed has a direct relation with your ranking in various search engine websites. As a matter of fact, even a delay for a second or two might decrease your sale by 4.3%. Speed is a grave factor specially to retaliate the decrease in customer satisfaction and of course, for the promotion of a better user experience.

Thus, to conclude in a single line, SEO as a marketing strategy is on-going, so while opting for SEO think of a long-term commitment for the betterment of your business. Also, while searching for the best SEO agency do think of https://nukind.co/.

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Creativity

Digital Marketing as an effective tool during global pandemic

2020 has been heard since its inception. With the outbreak of the global pandemic all we can only think of is anxiety, depression, dismay and death.

The novel coronavirus pandemic (COVID-19) has also fetched the newly learned term of social distancing. Thank God for the ever-increasing technological spree that connects us to everyone even in times of such a distress. In fact, the present times have also seen several B2B organizations offering their digital tools to help us live, connect and do our jobs virtually, in an effective manner. 

Resorting to digital platforms is a very common thing in our lives. Also, while in this phase of social distancing, we can lay stress over the marketing strategies, dealing with the usage of digital marketing in a more dynamic way.

Thus, the section below deals deep into the effectiveness of digital marketing during this ongoing global pandemic. Read on:

Virtual Conferencing and Communication

The global pandemic has also given prominence to another term, that is, work from home. Of course, needs no guessing but every one of us has participated in a video or web conference call for at least once in this entire lockdown period. While for some it might be a weekly or sometimes daily routine. The best solution to get connected to your team and customers. Customers both current and potential, appreciate these easily accessible channels where they have the freedom to ask questions and receive answers, from the convenience of their residence. While some people still prefer face-to-face meeting, these platforms work best to offer an alternative solution to keep the business stable. However, an important thing to remember here is that, even with these virtual conferences and minus the personal meetings, the marketing conversations and deals should not lose its pace.

Webinars

Webinars are the ‘in-thing’ right now. A great way to promote your business, the products and services it’s offers, and execution of leadership in a closed and personal way, with the assurance that the participants and audience are in a safe location. People these days are more into the processes of working, learning, connecting and growing. Webinars are the best way discovered that helps them to gain access on all the four above. 

Social media usage

 Since individuals have no other option than to stay indoors and practice social distancing, they are seeking for several ways to stay connected with others. Social media is the prime catalyst in this connecting process. Talking of communities, the local support groups have been immensely growing on Facebook in this entire crisis period and now count a total of million people. Individuals are more enthusiastic than ever to help the vulnerable ones in their communities, by volunteering to help in their everyday tasks, do the necessary shopping, and much more.

Other than Facebook, quite a lot of other social networking sites are also gaining momentum, with the increase in users. Reddit reported an increase in traffic by 20-50% in several spheres like business, finance, news, education, travel, and sports. Instagram have created also 22% more users between Q4 2019 and Q1 2020. In fact, TikTok also declared a 27% engagement just from February to March.

Email

Email is a major component for any marketing strategy. However, within these host of mass-produced e-communication techniques, how to distinguish the salient features of the email? A prime key is to create an empathetic mail and then send it to the customers and other connections. These mails have a personal touch and personalized emails reportedly have 6 times more, the transaction rate. 

There are also few other techniques. Messages that you have planned to send in the weeks to follow must be more focused on the concerns related to the COVID-19 crisis instead of a sales target. That also does not refer to totally shunning of your marketing plans. Just create contents based on current situations. Learn to sympathize with your clients. Address to their weaknesses and promise to help them in that through your product or services. The first mail received should have a compassionate tone. If it is purely sales related it would shut down the prospective customers and future dealings.

The times are hard with the evolution of new technologies. However, if you ever feel that certain things in digital marketing are not in sync with your ideas and understandings, contact us. The experts at NuKind digital marketing services are here to help you with any technical glitch.

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Creativity

Website Designing- During Global Pandemic

Top 6 factors to consider while designing a website

To describe in very simple terms, a website is supposed to be the online representation of your business. A complete reflection of the offers, goods and services that you intend to provide. Agreeable much?!

Well of course, a quintessential online presence works as a catalyst for increasing the business’ growth. So, while planning to start a business, one of the prime steps is to create a website which is both appealing and useful to the target audience. 

So, what’s the next step? Only creating a website won’t fetch traffic or target audience to be specific. You should always know how to create a website in the proper way.

That’s again not difficult. Just follow the section below and read about the things to consider while creating a proper website.

Usability: A website won’t gain much traffic if the average user accessibility is zero. Much of your site visitors are certainly not HTML coders. So, it’s better to simplify the site to make give a proper readability access.

Speed: We feel disgusted when the words ‘loading’ appear, right? Might sound funny, but the speed of your website is a prime factor in making or breaking the entire brand value of your company. Despite the rapid technology relentlessly operating and connecting people to several pages across the world, if the page fails to load within three to five seconds, users would leave the site and never return. Thus, likely to lose out on a whole lot of potential business.

Clarity in design:  Visual display comfort is a major thing in designing websites. The website design should be clean yet appealing. A quality design comes with attractive components, is easy to comprehend and has instinctive navigation. Most importantly, the benefits of imposing a clean design aids viewers to concentrate on the brand value, instead of getting distracted by massive texts and large graphics. Often, the visitors tend to link the website designs with the quality of product/services by a company. Hence, a prim and proper design is an essential for letting out a positive user experience that encourages re-visiting of the site by target customers.

Backend Services or the Content Management System: It’s almost next to impossible while opting of website designing and not considering about a proper backend management program. Users look forward to the site with great interface. However, the backend is the real operational factor of the website. Minus a strong and supportive backend management service, your website won’t possess the ability to attract customers to the site. Customizable CMSes like WordPress and Magento are the best for e-commerce sites.

An active blog page: An active on-site blog page works great in informing the customers about the latest products/services, the events scheduled to occur, and all the industry-related information. Featuring and daily updating a blog on the website is indeed a great idea to connect and interact with the target audience. Keeping your blog regularly updated with fresh, innovative and engaging contents, along with relevant images, increases your brand value among the customers, along with the enhancement of the desire to carry on the communication. In the long run, this results in achieving a premier name in the industry and the brand becoming the most trusted resource.

Ease in compatibility with various browsers: As we all know technology is in an ever- emerging spree. With that, we are also witnessing the number of internet browsers growing day by day. From Internet Explorer to Chrome to Firefox and now Safari, it needs to be made sure that the website works with much ease in all the above. While creating, and designing a website, it needs to be made sure that your website is accessible from multiple browsers. More important, it should be able to load properly on all the major browsers which also includes the ng older versions. Failing to adopt this step might lead to the exclusion of a larger section of your customer base, which is an unwanted consequence or a major mishap for any growing business.

Thus, these are the essential points to remember while designing a website. While seeking for a professional web designing company please do consider https://nukind.co/.

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Creativity

Digital Marketing During Global Pandemic

Digital Marketing as an effective tool during global pandemic

2020 has been heard since its inception. With the outbreak of the global pandemic all we can only think of is anxiety, depression, dismay and death.

The novel coronavirus pandemic (COVID-19) has also fetched the newly learned term of social distancing. Thank God for the ever-increasing technological spree that connects us to everyone even in times of such a distress. In fact, the present times have also seen several B2B organizations offering their digital tools to help us live, connect and do our jobs virtually, in an effective manner. 

Resorting to digital platforms is a very common thing in our lives. Also, while in this phase of social distancing, we can lay stress over the marketing strategies, dealing with the usage of digital marketing in a more dynamic way.

Thus, the section below deals deep into the effectiveness of digital marketing during this ongoing global pandemic. Read on:

Virtual Conferencing and Communication

The global pandemic has also given prominence to another term, that is, work from home. Of course, needs no guessing but every one of us has participated in a video or web conference call for at least once in this entire lockdown period. While for some it might be a weekly or sometimes daily routine. The best solution to get connected to your team and customers. Customers both current and potential, appreciate these easily accessible channels where they have the freedom to ask questions and receive answers, from the convenience of their residence. While some people still prefer face-to-face meeting, these platforms work best to offer an alternative solution to keep the business stable. However, an important thing to remember here is that, even with these virtual conferences and minus the personal meetings, the marketing conversations and deals should not lose its pace.

Webinars

Webinars are the ‘in-thing’ right now. A great way to promote your business, the products and services it’s offers, and execution of leadership in a closed and personal way, with the assurance that the participants and audience are in a safe location. People these days are more into the processes of working, learning, connecting and growing. Webinars are the best way discovered that helps them to gain access on all the four above. 

Social media usage

 Since individuals have no other option than to stay indoors and practice social distancing, they are seeking for several ways to stay connected with others. Social media is the prime catalyst in this connecting process. Talking of communities, the local support groups have been immensely growing on Facebook in this entire crisis period and now count a total of million people. Individuals are more enthusiastic than ever to help the vulnerable ones in their communities, by volunteering to help in their everyday tasks, do the necessary shopping, and much more.

Other than Facebook, quite a lot of other social networking sites are also gaining momentum, with the increase in users. Reddit reported an increase in traffic by 20-50% in several spheres like business, finance, news, education, travel, and sports. Instagram have created also 22% more users between Q4 2019 and Q1 2020. In fact, TikTok also declared a 27% engagement just from February to March.

Email

Email is a major component for any marketing strategy. However, within these host of mass-produced e-communication techniques, how to distinguish the salient features of the email? A prime key is to create an empathetic mail and then send it to the customers and other connections. These mails have a personal touch and personalized emails reportedly have 6 times more, the transaction rate. 

There are also few other techniques. Messages that you have planned to send in the weeks to follow must be more focused on the concerns related to the COVID-19 crisis instead of a sales target. That also does not refer to totally shunning of your marketing plans. Just create contents based on current situations. Learn to sympathize with your clients. Address to their weaknesses and promise to help them in that through your product or services. The first mail received should have a compassionate tone. If it is purely sales related it would shut down the prospective customers and future dealings.

The times are hard with the evolution of new technologies. However, if you ever feel that certain things in digital marketing are not in sync with your ideas and understandings, contact us. The experts at NuKind digital marketing services are here to help you with any technical glitch.

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Strategy

GoodFirms’ Research Process

GoodFirms is an authentic research online portal that makes the process of finding suitable services for the service-seekers. The research process is based on three principles – Quality, Reliability, and Ability.

Same way, GoodFirms research team also conducted an evaluation process for Nukind Technologies and concluded that it would soon lead as one of the top mobile app services and digital marketing companies in the Australia, respectively, at GoodFirms. Moreover, the research team also asserted Nukind Technologies as one of the top IT services in the Australia.

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Strategy

Beautiful Apps Infused to Increase ROI

The professional app developers help the customers to meet the goals throughout the product development cycle – from ideation to launch. The app developers give shape to the clients’ ideas with state-of-the-art validation method.

Furthermore, with adequate knowledge and following the best flexible practices, the developers continuously strive to build better code by accomplishing the best methodologies. Thus, armed with the developers’ team having expertise in crafting beautiful and seamless apps, the team would soon excel amongst the top mobile app developers in the Australia at GoodFirms.

The review displayed below is confirming the quality apps infused at Nukind Technologies..

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Strategy

Emerging Digital Marketing Services

The in-house team of digital marketers caters to the habitues with the highly effective digital marketing digital solutions. The solutions provided by the team enhance the clients’ brand image by producing more leads that ultimately boost their online credibility. The group puts all efforts to expand the ROI of the clients’ businesses by working on strategic positioning, go-to-market solutions, and timely deployment.

The well-versed team of marketers caters to clients with services like – Influencer marketing, social media marketing, PPC marketing, and SEO. The researchers believe that by mastering the niche of digital marketing with time and effort, Nukind Technologies has earned a tag among the most recommended digital marketing agencies in Australia at GoodFirms.

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Strategy

Accouching Credible IT Services

In today’s information-intensive and contentious markets, companies are obliging precision management. Therefore, Nukind Technologies, as a preeminent solution provider, manifests critical solutions for substantial business management through IT..

The merchandise, assistance, solutions, and reporting mechanisms support business people to adapt their unit with corporate plans and tactics to raise their performance to the pinnacle.

The above-stated mission is achieved through sound metrics and scorecards that guarantee organizational functioning in the connection of specific fulfilling measures and areas. Thus, outsourcing the most secure IT elements that satisfy the needs of companies has dubbed Nukind Technologies amongst the most leading IT services companies in the Australia at GoodFirms.

Apart from this,  Clutch.co in their 2020 report announced Nukind Technologies as “Top Mobile App Development Company in Australia”.

We are also listed as Top React Native Developers, a verified leading market research firm and a perfect business resource for clients. 

We couldn’t have gotten this far without the help of our wonderful clients. They took time out of their day to assess our impact on their day to day operations. We were graded along the lines of quality of service and deliverables, attention to project timelines, and overall cost-efficiency.

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